Chuck McPherson, Partner

For more than two decades, Chuck has transformed teams of all sizes through organizational effectiveness, change management, strategic planning and professional development initiatives. His success reflects his commitment to leading through untraditional planning processes, managing relationships, improving organizational behavior and driving organizational results. Formerly a senior human resources manager at Hewlett-Packard and Agilent Technologies, Chuck managed major strategic and human resource projects across multiple geographic locations and cross-functional departments.

In 2003, Chuck launched IMS Consulting and IMS TrackMeet™, management consulting firms focused on business management and collaborative technologies for small to large businesses in the financial, technology, hospitality, nonprofit, wine and education industries. In 2009, Chuck merged IMS Consulting and IMS TrackMeet™ into Leap Solutions Group, Inc., formalizing a business partnership that began as a collaborative consulting agreement with Scott Ormerod in 2004.

Chuck has been published in The Wall Street Journal, Boston Globe, Sun Sentinel, New York Times, Top Consultant and Training Magazine. Chuck earned his bachelor of arts in business administration from Williamstown University.

Community Involvement: Santa Rosa Chamber of Commerce, Leadership Santa Rosa Alumni Association, Greater Bay Area Make-A-Wish Foundation

Scott Ormerod, Partner

Scott launched Leap Solutions in 1998 to share and inspire creative, innovative business solutions based on organizational values, vision and mission. With more than 30 years of experience in people management, coaching, organizational development and human resources, Scott incorporates individualism, diversity and growth into organizations’ employee, staff, and management development programs. His vast background includes facilities management, risk management, administration, finance, nonprofits and higher education. Scott also teaches human resources and management courses as an adjunct faculty member for Pacific Union College and University of San Francisco.

Committed to his motto that “it takes a whole community to make a community whole,” Scott is passionate about volunteering. He devotes the bulk of his nonprofit service to children’s causes, including wish-granting for Make-A-Wish Foundation; providing permanent, stable housing for foster children; and developing leadership in junior-year high school students. On May 16, 2001, His Holiness the Dalai Lama honored Scott—as one of only fifty individuals in the world—for his community service, particularly with Make-A-Wish Foundation. Scott earned his masters of business administration in management from Golden Gate University in San Francisco.

Community Involvement: Santa Rosa Chamber of Commerce 2016 Board Chair, Greater Bay Area Make-A-Wish Foundation

Tracy Emmerich, SPHR, Senior Human Resources Consultant

Tracy has a passion for people and works tirelessly to achieve the win-win for both organization and employee. After working with Leap Solutions from 2009 through 2011, she happily returned in 2019 with more than thirty years in progressive human resources and extensive experience in employee and labor relations, workforce planning, change management, regulatory compliance, recruitment, payroll and HRIS, safety management, training and development, investigations, and policy and procedure design. Tracy has worked in organizations large and small, including Waste Management, Inc., and RITZ Foodservice, as well as in nonprofits, including Goodwill of the Redwood Empire, where she oversaw Human Resources, Safety, Loss Prevention and Facility Maintenance as Director of Administrative Services.

Tracy holds a bachelor of science in business management from University of Phoenix and a Certificate in Human Resources from Sonoma State University. She has been certified as a Senior Professional in Human Resources (SPHR) since 2005. Tracy has served on numerous boards, including The Children’s Village of Sonoma County, PASCO HR and the Rohnert Park Chamber of Commerce, and she is a graduate of Leadership Rohnert Park. Tracy enjoys spending time with her family, traveling and hiking.

Community Involvement: Sebastopol Center for the Arts

Tracy Long, SPHR, Human Resources Consultant

Tracy’s two decades of human resources experience, across a diverse industry spectrum that includes aerospace, wholesale distribution, manufacturing, and retail sales, expands the breadth and depth of Leap Solutions’ knowledge base.

Her human resource management roles in small to medium-sized companies, with responsibilities for employee relations, policy design, compensation, benefits, performance management, safety, and training give her valuable, scalable insights that benefit every client.

Tracy earned her Bachelor of Science in Workforce Education and Development from Southern Illinois University, Carbondale, and an Associate in Arts from Santa Rosa Junior College. Contributing to the greater business community, she has also shared her expertise as a Senior Professional in Human Resources Management and SHRM Senior Certified Professional by serving on the PASCO HR and SPS SHRM boards.

Outside of work, Tracy gardens, searches for vintage and antique dining ware, and listens to music on things that spin around, known as ‘vinyl,’ from the 60’s and 70s.

Community Involvement: Interconnection and Cares of Washington

Susana M. Morales, Organizational Development Consultant

Susana is a seasoned facilitator, evaluator, and researcher. She is trained in a multitude of techniques to authentically engage and facilitate constructive and productive conversations, and she has in-depth experience in both quantitative and qualitative data collection methods and data analysis. Susana has consulted and worked extensively with non-profits, state, and local governmental agencies in the Bay Area and nationally. She has particular expertise in workforce development, education, community participatory planning and research, community economic development, community health and youth development. Susana is also a Lecturer at the Department of Kinesiology at San Jose State University and the Department of Public Health at Sacramento State University.

A native Spanish speaker, Susana was born in rural Mexico and grew up in East Oakland. Her background has given her a deep understanding of communities of color and historically disadvantaged populations. Susana strongly believes in lifting up the collective voice in order to create and nurture healthy, sustainable, equitable communities. She earned undergraduate degrees in anthropology and psychology from UC Berkeley and a master’s degree in gerontology from San Francisco State University.

Community Involvement: Founding Board Member of Latinx Leadership Oakland, Co-Leader of the San Francisco Bay Area Evaluators and Applied Researchers, Board Member of Latinos Unidos del Condado de Sonoma

Judy Coffey, RN, MBA, Senior Consultant, Leadership Coach and Mentor

Judy comes to Leap Solutions with more than 25 years of leadership experience with Kaiser Permanente, where she spent the last 15 years overseeing two hospital operations, 16 medical offices and 5,000 employees as Chief Executive Officer for the Marin-Sonoma Service Area and Area Manager for Kaiser Permanente Health Plan. Judy has skillfully mentored seasoned and emerging leaders across Northern California to enhance their skills in employee engagement, department management, effective communication, emotional intelligence and much more.

Judy is a registered nurse with a bachelor of science and an MBA from the University of Phoenix. She completed the Executive Education Program with UNC Chapel Hill and has extensive training in leadership, performance improvement and operational strategy development and implementation.

Community Involvement: American Heart Association Western States Affiliate Board, American Heart Association North Bay Heart Walk, Go Red for Women and Inspired Women, Empire College Board, Rebuild North Bay Foundation Board, United Way of the Wine Country Board, Chair of Women’s United Way Board, Workforce Investment Advisory Board, Verity Advisory Board

Jen Chelini, Executive Search Consultant

Jen brings more than 25 years of recruiting expertise to Leap Solutions and thrives on building personal connections with both clients and candidates. Knowing that work is a vital part of one’s identity, Jen is direct but compassionate, she asks the right questions and genuinely listens, and she digs deep to place true culture fits. Jen has served an active role in all aspects of recruiting, including managing teams of recruiters and focusing on business development, across industries and in businesses large and small. She is particularly committed to and fulfilled by the uniquely tailored, boutique-style recruiting she’s able to deliver at Leap Solutions.

Raised and residing in Santa Rosa, Jen holds a bachelor’s degree in biological science from UC Davis and taught sciences at the middle school level for three years. A mother of two young adults—and devoted former 16-year soccer mom/club board member/team manager!—Jen also spent ten rewarding years raising and training guide dog puppies for Guide Dogs for the Blind.


Cassie Forman, Office Coordinator

Joining our front-of-house team in 2019, Cassie enhances Leap’s support services and helps the office run smoothly and efficiently. With many years of experience in customer service and retail management for Gymboree and Target, she has become highly skilled in problem solving and decision making, planning, leadership, communication and research.

After effectively balancing work and school for years, Cassie earned her bachelor’s degree in sociology at Sonoma State University and joined Alpha Kappa Delta, the United Chapters of Alpha Kappa Delta International Sociology Honor Society. Her favorite courses focused on diversity, ethics and society, humanities, modern social problems, critical thinking, child development, criminal justice and community relations. Cassie happily shares her free time with her husband and her Siberian Husky-Labrador Retriever (Huskador!) pup, Kona.

Community Involvement: Roots of Peace